Interesting work by young photographer Beth Herzhaft. Although she does commercial work, I find more interesting her personal series, in particular “area photography”. You can see some images of this series at her website (in the art section) or at TOPIC magazine [you will need to sign for free account user name to access it].
For the last two years I have been working on a series that I call “area photography”. The subject matter I gravitate toward is unspectacular, and the images are a mischievous reaction to “epic” photography. I work in found situations and with objects already present in the scene.
One point I make in the choice of my subject matter and the way it is presented is that incompleteness is the condition of everyday life. Others may see fit to “de-ordinarize” their imagery, engineer it to produce a surreal or unfamiliar effect. I reject this convention.-Beth Herzhaft