“Almost giving happens when good thought and intentions don’t turn into actions”
A poweful message, a beautiful campaign, don’t almost give.
The Generous Nation campaign PSAs demonstrate what happens when people almost give, with the hope to inspire more giving. The Generous Nation campaign is designed to inspire Americans to translate their everyday compassion and good intentions into action by giving more often.
The genesis of Generous Nation grew from the horrific events of the Tsunami and Hurricane Katrina. If there was a silver lining to these crises however, it was the generosity of countless Americans who selflessly responded in incredible ways.
The campaign builds on this good will and motivates Americans to give more of themselves in the course of their daily lives. The campaign’s message is simple: don’t almost give – give. In a break from its traditional model, the Ad Council is the sole sponsor of this new campaign. And while the campaign features the Ad Council logo, it was created on behalf of the entire non-profit community. The PSAs encourage individuals to visit www.DontAlmostGive.org, a new comprehensive website that connects visitors to thousands of non-profit organizations.